Why Exhibit or Sponsor the Colorado Golf Expo
The Colorado Golf Expo is the Rocky Mountain Region’s premier consumer golf event — a 34-year tradition that brings thousands of engaged, high-intent golfers together for three days of equipment demos, exclusive deals, instruction, contests, travel opportunities, and community. Under new ownership since late 2022 (Tee Box Events, LLC), the Expo has modernized with expanded family zones, junior programming, pickleball crossover experiences, and a move to the spacious National Western Center Livestock Center. Recent years have delivered record or near-record attendance (over 9,000), sold-out exhibitor floors (~100 booths), and strong pre-season purchasing energy.
Colorado golf itself is booming. In 2025, rounds played statewide rose 7.8% — among the highest growth rates in the nation — while the Denver metro area led the entire United States with 10.9% growth in rounds. Since 2019, Colorado rounds have increased more than 33%. The state is home to approximately 487,000 golfers, generating over $1.29 billion in direct economic impact and supporting more than 19,400 jobs. National participation has reached record levels, driven especially by women (+46% since 2019) and juniors (+~60%).
This combination of a thriving local golf market, a concentrated audience of avid players with strong home-ownership and spending profiles, and a proven, family-friendly event platform creates an outstanding opportunity for brands, retailers, courses, resorts, travel providers, apparel companies, technology firms, and lifestyle sponsors.
The Colorado Golf Market Opportunity
Golf in Colorado continues to expand even as overall population growth has slowed. According to National GolfFoundation and Golf Datatech data:
• 2025 rounds played in Colorado: +7.8% year-over-year (highest for the state since the 2020 pandemic surge).
• Denver-area rounds: +10.9% — the highest growth of any major U.S. metro tracked.• Six-year cumulative growth (2019–2025): +33.4% more rounds played statewide.
• National on-course participation hit 29.1 million in 2025 (highest since the late-1990s/early-2000s boom); total participation (on- + off-course) reached a record 48.1 million.
• Women on-course golfers: more than 8 million, up 46% since 2019. Juniors up nearly 60% over the same period.
Economic impact studies of Colorado golf report approximately $1.29 billion in direct economic activity, more than$2 billion in total contribution (direct + indirect + induced), 19,400+ jobs supported, and roughly 487,300 golfers statewide — a market comparable in size to the population of Colorado Springs plus a sold-out Ball Arena. The Denver metro alone is home to nearly 365,000 golfers. For exhibitors and sponsors, this means you are reaching a growing, affluent, outdoor-oriented consumer base that is actively investing in equipment, lessons, travel, apparel, and related experiences — precisely when they are preparing for the new season.
